The future of the automobile is an exciting and constantly evolving topic. Who can really predict what the car fleet will look like in a few years? What energy sources will manufacturers and drivers favor? How will consumer behaviors change? Leasing, car-sharing, or full ownership—what will be the trends? One thing is certain: cars will continue to hold a special place in our lives.

In this uncertain context, Wynn’s, with its 85 years of expertise, is taking a strategic turn in its communication to reaffirm two key certainties. Wynn’s is proud to be among the top 5 preferred car maintenance brands in Europe*, valued by both drivers and repair professionals alike. These shared values have inspired our new slogan: “It pays off to love your car.”

The automobile, a valuable investment

Cars often represent a significant investment for households. Whether it’s to extend the lifespan of your vehicle or to maximize its resale value, Wynn’s is here to help. We firmly believe that taking care of your vehicle leads to long-term benefits: better longevity, reduced maintenance costs, and more driving pleasure.

Today, there are 249.6 million vehicles on the road in Europe**, mainly combustion and hybrid vehicles. To ensure that each car continues to run efficiently and reliably, Wynn’s focuses on those who love their cars, and on dedicated mechanics who wish to offer quality service to their customers.

A new visual identity and a passion-driven slogan

As part of this brand relaunch, we are thrilled to present our new visual identity, reflecting Wynn’s commitment to taking care of vehicles with passion. Alongside this, we are releasing a presentation video that highlights this new identity and our slogan: “It pays off to love your car.”

Wynn’s product range is designed to act on the hidden parts of the vehicle, “under the hood”, where it all happens. Our products provide three significant benefits to our customers:

  • Efficiency: cost-effective performance
  • Longevity: extends the life of the engine
  • Driving pleasure: delivering an enjoyable and high-performance driving experience

Whether you’re a DIY enthusiast or a professional, our solutions include engine additives and workshop products. Whatever type of vehicle —combustion, hybrid, light commercial or heavy-goods vehicle—we have the right product to ensure optimal performance.

A story of passion for car maintenance

Wynn’s is a brand of ITW, distributed through the Automotive Aftermarket Europe platform. Since its creation 85 years ago in the United States, Wynn’s has always had a clear mission: to enable drivers to care for their investment with a passion. Whether you drive a personal car, truck or bus, Wynn’s helps you maintain your engine to ensure it rewards you in return.

We invite you to discover our new video and explore the full range of Wynn’s products, designed to maximise your vehicle’s efficiency, longevity and driving pleasure.

With Wynn’s, loving your car means allowing it to reward you every day on the road.

*Source: quantitative study carried out in June 2023 among 600 professionals and motorists in France, UK and Spain.
*Source: https://www.acea.auto/figure/size-distribution-of-the-eu-vehicle-fleet/#:~:text=The%20European%20Union’s%20motor%20vehicle,million%20commercial%20vehicles%20and%20buses.